MoEa is a fully vegan brand. They’re PETA-approved vegan, which means their suppliers and manufacturers have to sign a legal statement of assurance form, stating that no animal by-products (including glues, dyes and solvents) are used in the production of their sneakers.
MoEa Brand Overview
MoEa is a French sneaker brand that uses a range of innovative plant-based leathers and other eco-friendly materials. They employ fair labour from Portugal to make their shoes, and donate 1% of their profits to animal welfare and environmental protection-related causes.
- PETA-approved vegan
- Ethically vegan
- Use recycled materials
- Use natural materials
- Innovative plant-based leathers
- Track CO2 impact of production
- Most styles are waterproof
- Transparent about emissions
- Premium price point
- Based in Paris, France
- Support 1% for the Planet
- Charitable brand
- Support the WWF
- Made in Portugal
- Handmade
- Made with fair labour
- Factory uses 100% renewable energy
- Unisex sneakers
- Have sneaker recycling program
About MoEa
“We’ve launched MoEa to create sneakers that offer the same level of style and comfort you’d expect to see in your favourite leather pair, whilst ensuring that the planet isn’t some sort of a meaningless afterthought and that animals aren’t treated with cruelty” - MoEa team
Are MoEa sneakers waterproof?
Yes! Well, most of them. According to MoEa, "All of our models are waterproof except for the Pineapple sneakers that have the highest percentage of fruit waste creating a more fibrous material than the other models."Is MoEa an ethically vegan brand?
MoEa is an intentionally and ethically vegan brand, rather than one that uses vegan materials out of convenience, or for other reasons. According to MoEa, "We denounce the production of leather as one of the most environmentally damaging productions today. We are against cruelty towards animals and we want to help revolutionize the fashion industry."What materials are used to make MoEa sneakers?
As their main upper material, MoEa uses plant-based vegan leathers, which are mainly composed of the waste from fruit or other plants, such as corn, apple, pineapple, grape, or cactus, and are combined with stabilizers (cotton, recycled PU, bio-PU). Their soles are made from recycled and natural rubber, and their laces are made with waxed cotton. The insoles are made of recycled wood fibre, and the lining is recycled bamboo lining. Their glue is water-based.Are the materials used to make MoEa shoes eco-friendly/sustainable?
MoEa sneakers are fairly eco-friendly due to the fact that they use recycled and natural materials (such as recycled and natural rubber in their soles) and plant leather for their upper materials. Although plant leathers are much more sustainable than animal leather, and virgin plastics, they typically do not degrade outside of controlled industrial conditions due to the plastics (bio-based, recycled, or otherwise) added to them. The science used in these leathers is steadily advancing however, and over time they have been using fewer plastics and other stabilizers.Does production of MoEa shoes create a lot of CO2 emissions?
MoEa tracks their carbon footprint closely, and they do not produce a lot of emissions. According to the brand, "Indeed, biomaterials carbon impacts rank between 3.49 and 13.93 kgCO2eq/m2. Carbon Fact analyzed MoEa and ranked our footprint around 5kgC02 per pair compared to a leather trainer with 20kg of CO2." You can find out more about MoEa's carbon footprint and tracing efforts here.Does MoEa use green shipping methods?
It's unclear from their website if MoEa uses net-zero or negative emissions shipping partners, either domestically or internationally. We’ve asked them for clarification, and are currently awaiting reply.Does MoEa use eco-friendly packaging?
It's unclear from their website if MoEa uses recycled, recyclable, compostable, or other forms of eco-friendly and sustainable packaging. We’ve asked them for details regarding the materials they use for packaging, and are currently awaiting reply.Are MoEa sneakers recyclable?
Yes! You can send your end-of-life sneakers back to MoEa in order to transform them into new soles and new MoEas sneakers.Where can I buy MoEa sneakers?
MoEa sneakers can be purchased from their website, and can be shipped worldwide. MoEa also works with dozens of retail partners across Europe.Do MoEa sneakers ever go on sale?
We haven’t noticed any sales for MoEa sneakers when visiting their site and perusing their social channels. However, they currently offer a 10% discount for subscribing to their newsletter.Are MoEa sneakers ethically made?
Yes! MoEa sneakers are handmade in Portugal, which means their labourers are protected by the stringent labour laws of the European Union, which also include strong health and safety regulations.Does MoEa promote ‘slow fashion’ or a ‘circular economy’?
MoEa appears to incorporate several elements of a circular economy/slow fashion model, such as: employing fair labour; using increasingly eco-friendly materials; avoiding discount-level pricing; making their products by hand; sourcing materials from close to where they sell; and having a shoe recycling program.Is MoEa a charitable company?
Yes! MoEa donates 1% of their sales to various animal welfare and environmental protection-oriented causes, such as 1% for the Planet, and the WWF's Forest protection program.Related Brands
MoEa Product Range
MoEa makes leather-look low-top unisex sneakers, with a street style and retro vibe. Their shoes come in a variety of attractive colours, and vary texture-wise based on which plant-based leather is used in that shoe.